The popular website PopSugar is re-branding with its launch of PopSugar Shopping, formerly called ShopStyle. The new shopping section will now offer curated editorial content and videos.
PopSugar already counts thousands of retailers and fashion brands as its partners, including Butter London, DVF, Essie, Guerlain, Jo Malone, Laura Gellar, Laura Mercier, MAC Cosmetics, Trish McEvoy - and many more. Retailer partners include Nordstrom and Neiman Marcus. When users click on a product, they are led to either a department store or other e-tailer's page to purchase.
PopSugar Shopping is also available on mobile devices through its App. The newly relaunched website will also feature a daily online show, "PopSugar Live!"
The website will debut a new advertising campaign, starting in the second half of 2013.