Nicole by OPI Collaborates with Kellogg's

Posted on February 8, 2013 @ 08:56 am

Nicole by OPI announced that the brand will be producing three custom nail lacquer shades for Kellogg's Special K beginning in April, to pair with a campaign encouraging women to "show off your confidence with color."

Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg's Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

The three custom shades include: Challenge Red-y (creme red), Pros & Confidence (creme turquoise) and Be Ama-Zing! (creme pink).

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!

"Nicole by OPI is delighted to partner with Kellogg's to offer such an exciting reward to Special K consumers," says Suzi Weiss-Fischmann, executive vice president / artistic director, Nicole by OPI. "At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg's Special K, we hope to inspire and motivate women who are striving for beauty both inside and out."