Virtual Lily is a fragrance note that is a "modern take on the traditional spring blooming flower, lily of the valley," according to Tru Fragrance, a development company. It is inspired by the "TechNature" trend - the marriage of technology and nature.
Tru Fragrance says that the Lily of the Valley flower is known in perfumery as muguet, and all muguet fragrance notes are synthetic because the flower is too delicate for the extraction process.
"New technology is everywhere we turn, and Virtual Lily celebrates the union of technology and nature within the beauty space,” said Ann Colville Somma, director of product development for Tru Fragrance. “This spring’s HipNote is a fresh and contemporary take on one of the fragrance world’s most traditional and well known notes.”
The Virtual Lily HipNote was created by senior perfumer Christian Truc of Ungerer & Company. It features top notes of bright ozone, nova grapefruit and green apple skin, as well as various lily and floral notes. It also includes blonde woods, sheer amber and skin musk.
So which new fragrances can we expect to smell it in this spring?
Narciso Rodriguez L'Eau For Her, Shanghai Lily by Tom Ford, Roberto Cavalli Acqua, and DKNY City for Men, according to Tru Fragrance.