L'Oreal USA has launched the website, For Girls In Science, at www.forgirlsinscience.org. It is designed to help empower girls, ages 13 through 18, to pursue careers in science, technology, engineering and mathematics. It includes videos of women scientists on the job, a career personality quiz, career opportunities that include summer and weekend camps, plus more to inspire girls.
For the past fourteen years, the L'Oreal-UNESCO For Women in Science program has been recognizing accomplished women scientists around the globe. Looking to the future, L'Oreal USA wanted to build upon that program by reaching and encouraging the next generation of young girls through this website.
"At L'Oreal USA, we are all about science," said Rebecca Caruso, EVP, corporate communications and external affairs. "Ours is a company that is heavily committed to science. It's part of our DNA and, we know that it can turn the impossible into the possible a dream into reality, and reinvent the future. We also know the depressing statistics about women in science and have been working to change them, first through our For Women In Science program and now through For Girls In Science. We are on the cusp of making science come alive for young girls in a compelling and relevant way."