The Dove Color Care Salon is part of the Talent Resources Gifting Suite at the film festival in Park City, Utah, this weekend. The brand will be there promoting the launch of the Dove Color Care collection.
The beauty brand will show attendees its new 60-second commercial that chronicles real woman Kate Crofts, as she describes how changing her hair color brings out the various sides of her personality - and how the feeling of freshly-colored hair can make even normal things seem more vibrant. Blind since birth, Kate's inspirational narrative is filmed among vivid scenery to show how she experiences color. The commercial will begin running online later this month.
"Just like films have the power to enthuse viewers with their vibrant and colorful storytelling, the Dove Color Care collection inspires women to experience the vibrant feeling of color," said David Rubin, Director, Unilever Hair Care. "This makes the Park City film festival the ideal backdrop for introducing women to our new Dove Color Care collection and video short."