Reckitt Benckiser Commits to Sustainability


Posted on January 8, 2013 @ 09:09 am



Reckitt Benckiser, which includes the Clearasil brand in its portfolio, unveiled a new sustainability strategy called "betterbusiness." The platform focuses on addressing three major global challenges: water conservation, more sustainable health and hygiene innovations for women around the world, and further decreases of its carbon footprint.

By 2020, the company plans to achieve three major goals, including: to deliver a 1/3 reduction in water use, 1/3 further reduction in carbon footprint and have 1/3 of its net revenue coming from more sustainable products.

One way the company plans to achieve these goals is through better design of its packaging, as well as using "greener" production methods.

Frederic Larmuseau, president of RB North America, said: "Sustaining our planet while improving the health and lives of our consumers is extremely important to our RB teams across North America. We are excited to continue implementing smarter design and developing innovative product ideas that will lead to achieving this ambitious goal."

The strategy builds on the achievements of RB's global Carbon20 program, which led to a 21% improvement in life cycle greenhouse gas emissions per dose since 2007; achieved 8 years ahead of its 2020 commitment.