Wella Professionals revealed four new hair trends for 2013, at the 10th Annual International Trend Vision Awards. Wella Professionals' Trend Vision provides inspiration to professional hair stylists and colorists. Thinking about hair style trends may give product development, marketing and packaging pros some insight into consumer needs - and ideas for upcoming product launches.
This year's trends demonstrate the link between sound and color, and are: Fusion, Decibel, Echo, and Allegra.
"Fusion," shown, is a sculptured hairstyle described as "modern day geisha meets club girl."
"Decibel" is the antithesis to "generic hair that has a pistine finish," and this style was seen at the Spring 2013 Missoni and Peter Som fashion shows. Eugene Souleiman, global creative director, Wella Professional, said, "This trend is all about the feeling of a technical style becoming unfinished, left looking raw and unpolished."
"Echo" is "a reflection of the world's current state of affairs, and the economic downturn," so it's a hairstyle with "tension." Tory Burch’s Spring ’13 show featured a windblown fishtail braid that exhibits the dichotomy of disheveled, yet complicated look, according to Souleiman.
Allegra is "enamored with her own beauty and views herself as a piece of art." This trend represents healthy, clean hair. "The color palette is a brazen gold, rose gold, platinum, green gold - all precious metals that are refined and bespoke as if they were created just for her," explained Souleiman, who styled the hair at DKNY’s Spring ‘13 show. Models sported polished hair with clean lines and a satiny glow, alluding to this perfectly poised, abundant look.