Drybar's New Line, Hires Industry Vets


Posted on January 3, 2013 @ 09:43 am



Drybar, the innovative salon that offers only blowouts, will be launching a product line in March. It will be sold exclusively at Sephora, on QVC, and at Drybar locations nationwide. There are currently 25 Drybar locations across the country, which are often frequented by celebrities.

Founder Alli Webb, a longtime professional stylist, spent several years developing a complete line of styling products and tools to help Drybar stylists across the country achieve the perfect blowout. "After trying nearly every existing product line," says Webb, "I just couldn't find what we were looking for to meet our very specific styling needs. So I partnered with some of the best labs in the world to create exactly what we needed at Drybar."

Janet Gurwitch, founder and former CEO of Laura Mercier Cosmetics, is one of Drybar's investors and board members. Gurwitch tested and tweaked each product during development. "Alli's vision and passion has been impressive to watch," says Gurwitch. "She has identified a real niche in the market and the performance of these products is truly like nothing I've ever experienced in hair styling."

The initial launch consists of nine styling products and seven styling tools. In keeping with the bar theme, the products have fun names, including: "Hot Toddy" Heat Protector & Frizz Fighter; "Half Pint" Round Brushes; and "3-Day Bender" Curling Iron.

Drybar also announced the hiring of industry veterans Mitch Reback, the company's new CFO, formerly of Neutrogena; and Menal Parikh, vice president, Product Sales and Business Development, formerly of Stila Cosmetics.