Inter Parfums has signed a ten-year worldwide deal to create, produce and distribute fragrances and related products under the Alfred Dunhill Limited brand - taking over for Proctor & Gamble. The new agreement goes into effect April 3rd, 2013. Plus, a new men's fragrance is already planned for 2014.
Jean Madar, Chairman/CEO, Inter Parfums, Inc. stated, “We are enthusiastic about collaborating with this premier British brand and building the Alfred Dunhill fragrance enterprise into a major aspirational fragrance brand."
Mader continued, "Upon assuming responsibility for the brand, we will fine tune the current fragrance portfolio, which includes fragrances dating from 1934 to 2011. The new men’s scent planned for a 2014 launch will be supported by a distribution strategy that recognizes and utilizes Alfred Dunhill’s luxury positioning, along with brand appropriate marketing materials and a media campaign.”
Eraldo Poletto, CEO, Alfred Dunhill LTD added: We are proud to be partnering with Inter Parfums and look forward to working together to grow and develop our global fragrance business.”