Kenneth Cole Partners with Parlux

Posted on December 20, 2012 @ 10:42 am

On January 1st, 2013, a new licensing agreement between Kenneth Cole Productions and Parlux Ltd. will be in effect. The ten year agreement Kenneth Cole had with Coty has been "mutually ended."

"We welcome the addition of Kenneth Cole to the Parlux family. This iconic New York brand provides its consumers with a combination of intelligence, irreverence and style," said Linda Levy, senior vice president and chief marketing officer, Perfumania Holdings, Inc., the parent company of Parlux.

Michael DeVirgilio, president of International and Licensing, Kenneth Cole, said: "As we enter into our 30th year with a strong focus on global expansion, the partnership with Parlux marks the beginning of a new era for Kenneth Cole`s fragrance business. We believe they are the perfect partner to develop a new scent direction and their strength in the international fragrance market further supports our strategic marketing initiatives."

Coty's president, Jean Mortier, also commented: "Coty has enjoyed a very strong and collaborative decade long partnership with Kenneth Cole and Kenneth Cole Productions. Working with such a respected designer as Kenneth Cole was a great honor, and we wish him continued success in the future."