BPI's Exclusive Distribution Agreement


Posted on December 19, 2012 @ 01:42 pm



Beaute Prestige International USA has signed an exclusive, multi-year agreement for the sales, marketing and distribution of Ferragamo Parfums in the U.S. The brand currently has 20 mens and womens fragrances, which have been sold in department stores in the U.S. since 2001. The new agreement goes into effect April 13, 2013.

"For the past 80 years, the Ferragamo name has been synonymous with uncompromising quality, exquisite craftsmanship and an unwavering dedication to its brand heritage," said Patrice Beliard, president, BPI USA. "These key attributes are precisely aligned with our own core values, and directly reflect the types of partnerships we seek out."

Beliard continued: "Having personally watched the Ferragamo brand develop over the past several years into a reference in the luxury lifestyle segment, I could not be more pleased to enter into this new partnership with the fragrance division."

Luciano Bertinelli, CEO of Ferragamo Parfums S.p.A. commented: "We are proud to partner with a company that is so deeply committed to luxury all over the world. Our new partnership will reinforce our long-term strategy and high level brand positioning in the U.S. market."
Ferragamo Parfums is solely owned by the Salvatore Ferragamo Group. BPI's headquarters are in Paris, and BPI USA is a division of Shiseido Amercias Corp.