Suzanne Dawson has joined Murad Inc. as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative, and education, for products, services, and new market opportunities, reporting to Richard Murad, general manager.
In this role, Dawson will be responsible for driving brand growth and equity through global initiatives, identifying new market opportunities, driving product development, increasing consumer engagement and brand profitability and developing an overall growth strategy for the company.
Dawson comes to Murad from the Estée Lauder Group, and has more than 25 years experience in the beauty and cosmetic industries and, having worked on three continents, brings a global perspective to the company. Most recently, Dawson was the vice president, global innovation, where she was responsible for corporate strategy of the hair care and natural & green categories. Prior to that, Dawson joined Aveda Corporation as executive director, global spa development and was subsequently promoted to vice president, global marketing in 2005.