L'Oreal has opened a new factory in Mexico -- and it's the world's largest hair color production plant, in terms of production capacity.
The beauty company has invested USD 100 million in the new factory, which will double its current production capacity in Mexico, and will supply both Latin American and North America. It currently manufactures hair color products for L'Oreal Paris, Garnier and SoftSheen Carson. It will add L'Oreal Professionnel in 2013.
The 32,000 square meter facility is located in the "Logistik II" Industrial Park in Villa de Reyes, State of San Luis Potosi. It features technologies for water treatment and solar powered equipment, and will soon add wind energy.
The new factory began production in April 2012, with a target of over 100 million units in 2013, and over 210 million in 2014 -- for a total production of 400 million units in the country, including L'Oreal's other plant in Mexico City.
Jean-Phillippe Blanpain, executive vice president of operations, L'Oreal, stated: "The L'Oreal Group has decided to open its new production plant in Mexico, since this is one of the most strategic companies for the Group, a key crossroad between North America and Latin America. To have built our largest hair color plant here shows once more our deep commitment to provide the market with superior quality products and great value."