NPD Reveals Top Sellers for Nails and Lips

Posted on December 13, 2012 @ 09:18 am

NPD Group says the prestige nail and lip segments posted healthy growth in U.S. department store sales in the first 11 months of this year.

According to the "BeautyTrends" Report by NPD Group, the top best-selling lip color brands this year, from January through November, 2012, are: MAC lipstick, Lancome L'Absolu Rouge, and Estee Lauder Pure Color lipstick.

The top three best-selling nail color enamels for the same time period are: Chanel Le Vernis, Butter London, and Dior Rouge Vernis.

“The consumer has found new ways to express herself in beauty through an assortment of nail colors with unique finishes and textures – from gel and caviar to velvet and sequin nails. Innovative textures and ‘hybrids’ are showing up in lips as well, creating a whole new breed of lip colors. We expect these novel canvases to sparkle as a unique gift from a stocking stuffer to a year round ‘gift-to-self’,” Karen Grant, vice president and senior global industry analyst, The NPD Group—and a member of Beauty Packaging's board of advisors.

The lip segment, consisting of lip color, lip liner, lip gloss, and applicators, generated over $548 million year-to-date, January through November 2012, and increased 9 percent in dollars versus the same time last year. The big winner in the lip segment was lip color, which posted an 11 percent growth in dollar sales year-to-date 2012.

A small, but growing category, the nail segment, consisting of color enamel, base/top coasts, and nail care was even more impressive. The segment generated $33 million year-to-date through November 2012 and posted a 49 percent growth in dollar sales, compared to same time last year. Color enamel alone increased an astounding 51 percent in dollars year-to-date 2012.