Avon's Video Contest Engages its Reps

Posted on December 6, 2012 @ 09:39 am

Avon has created a video contest for its reps this year, called "Makeup Mavens." Voting is open to consumers, now through December 11th, on Avon's You Tube channel. The contest is exclusively for Avon representatives nationwide, which have submitted more than 600 How-To videos. Four reps will be named "Makeup Mavens" -- and serve as Avon Color Brand Ambassadors throughout 2013.

Consumer votes along with a panel of judges will determine the four regional Makeup Maven finalists. Each of the 60 semi-finalists, including the 4 finalists, will travel to New York City in February 2013 to participate in a makeup master class with Avon celebrity makeup artist Paul Innis. They will also tour Avon's $100 million Research & Development Facility in Suffern, New York and share ideas with Avon's product development team.

"Our Avon Representatives are extremely passionate and savvy about beauty," said Lily DeStefano, vice president of beauty marketing for Avon North America. "We're so excited to see them share their expertise with the online community."