New Fragrance Documentary

Posted on December 4, 2012 @ 02:23 pm

A new documentary, "The Story of Fragrances," was released today by the International Fragrance Association of North America, on its You Tube channel. The film is a behind-the-scenes look into the fragrance industry, and the creation of perfume. It features well-known perfumers, such as Carlos Benaim, creator of Polo by Ralph Lauren.

"This documentary will open people's eyes to the science and artistry behind the fragrances we all use and love," said Jennifer Abril, president of IFRANA. "This film clears up any misconceptions about the industry by showing that safety, precaution, and precision are essential when crafting fragrances. 'The Story of Fragrances' demonstrates that consumer safety is the number one goal of the industry."