Clinique announced a multi-year partnership with Happy Hearts Fund, an international charity with a mission to build and rebuild schools in areas affected by natural disasters, to bring hope to children.
Petra Nemcova is Happy Hearts' founder and Chair. She began the organization in 2006, after surviving the 2004 Indian Ocean Tsunami in Thailand, witnessing the devastation of communities, families, and children.
"Petra's passion and commitment to this cause have been an inspiration to everyone at Clinique, and we feel that together we can accomplish great things," said Lynne Greene, global brand president, Clinique, Origins and Ojon.
On December 1, 2012, Clinique will launch limited edition items, to directly benefit the fund. Ten dollars from each sale of Clinique's Happy Heart 30 ml fragrance, which will retail for $37, as well as five dollars from each $16 T-shirt, will be donated. Both products will be sold in the US and Canada, exclusively.
Happy Hearts Fund is active in six countries and has built or rebuilt over 70 schools and kindergartens. Since its inception, the Fund's programs have benefited more than 41,000 children and 340,000 community members. Through this partnership, Clinique and the Fund will develop educational institutions for children globally.
"Education is the single greatest opportunity one can give to a child. It is the passport to brighter possibilities, transforming individuals, families and communities along the way. With Happy Hearts, it is our mission to put a smile on the face of every child we touch," Greene stated.