Consumers have become more concerned about foods being labeled as non-GMO, and now may expect the same for beauty products. EO, a manufacturer of natural and organic body products, has been verified by the Non-GMO Project -- and has become the first certified non-GMO bodycare company.
“When GMO seeds began to be used to grow corn and soybean, ingredients we use in our products, we immediately found other resources that were using non-GMO crops,” says Brad Black, co-founder and co-CEO of EO Products. “We are intentional to exclude GMO ingredients from our products because we deeply object to the experimental nature behind the technology, the increasing concerns about its affects on human health and to all the benefits of truly natural ingredients.”
EO has been manufacturing products for nearly 20 years, and will be opening its first store in Mill Valley, California in November.