A fragrance extravaganza, the likes of something not seen for a while, catapulted Lady Gaga's new fragrance, Fame eau de parfum, into the spotlight at a launch party held last night at the Guggenheim Museum in Manhattan. Guests included Lady Gaga, Marc Jacobs, Yoko Ono, Paris Hilton and others. The black-tie event featured a masquerade theme. And a giant replica of the Fame bottle served as the focal piece. Photographer/director Steven Klein premiered the film he created with Lady Gaga for the fragrance.