MAC Tests New Products at Fashion Week

Posted on September 13, 2012 @ 09:00 am

MAC’s international team of more than 60 makeup artists have been hard at work testing new product prototypes at recent, and upcoming fashion shows, while creating looks on models backstage. For Spring/Summer 2013, MAC Cosmetics’ makeup artists are testing a new moisturizing lipstick, a brow gel and pencil, new face moisturizers and new lip and eye shades.

Makeup artists report to MAC’s Product Development team, commenting on a product’s performance, and then formulations are often tweaked many times – years before they will reach consumers.

MAC Cosmetics is the official makeup brand of London Fashion Week, which begins tomorrow, where fashion designers are showcasing their Spring / Summer 2013 collections. The brand was also backstage at Mercedes-Benz Fashion week in New York, which ended yesterday.

Celebrity manicurist Marian Newman will be backstage at London Fashion Week with MAC’s new range of 31 nail lacquers for next spring, at the Giles, Philip Treacy, Mary Katrantzou and Moschino Cheap & Chic shows. At New York Fashion Week, MAC’s team created the nail designs at eight shows including Marimekko, Donna Karan and Proenza Schouler.

In total, MAC’s makeup artists will be working at over 40 shows in London, including: Holly Fulton, House of Holland, Moschino Cheap & Chic, Nicole Farhi, Roksanda Ilincic, Vivienne Westwood Red Label, Mary Katrantzou, Jonathan Saunders, Philip Treacy, Erdem, Marios Schwab, and Peter Pilotto.

MAC’s Director of Makeup Artistry is Terry Barber, and the influential makeup artists that work alongside MAC’s team includes Diane Kendal, Petros Petrohilos, Sam Bryant, Topolino and Val Garland.