New Vision Packaging has just completed work on a full service contract for Absolute Beauty, creating a range of innovative color gift sets. The Colour Xtreme Hair Art range consists of three different kits to create unique colored designs without compromising the condition of the user’s hair. Each kit contains three temporary color sprays and a set of stencils based on one of three designs – a Union Jack, a peacock design or a leopard print effect. The color hair spray features brightly color pink and silver cans and caps.
As part of the contract, New Vision handled all elements of the packaging from the design and concept, through to delivery and deployment. This included the packaging artwork, packaging materials, PET stencils, set build and transit testing. New Vision Packaging has worked alongside Absolute Beauty Solutions’ parent organization, The Quantum Beauty Company, for the last seven years.
“This was a fast-paced, fun project to be involved with, for a sector that we have a lot of experience in,” noted Stephen Shortland, managing director of New Vision Packaging. “It was also hugely topical given the national celebrations and sporting events that we’ve seen this summer. It’s no surprise that the products have been flying off the shelves, particularly the Union Jack option.”