Demi Moore’s Eponymous Line


Posted on August 30, 2012 @ 08:30 am



Swedish beauty direct seller Oriflame Cosmetics has marked a first in its 45-year history by collaborating with a Hollywood actress—Demi Moore. More by Demi is one of the brand’s most premium collections and will consist of a selection of makeup, fragrances, accessories and jewelry.

The fairy tale—inspired line features the award-winning actress transformed into characters including Snow White, Red Riding Hood and Cinderella.

Moore says, “It was so exciting to team up with Oriflame and together we’ve created indulgent beauty products and on-trend sophisticated accessories that every woman will adore. As an actress, I absolutely loved playing the fairy tale characters and hope that women everywhere can be the star of their own fairy tale!”

A wide selection of products will launch from October to January 2013, with cosmetics including lipsticks, nail polishes, body butter and eau de parfum.