Two L’Oreal Skincare Brands Expanding

Posted on August 21, 2012 @ 08:14 am

La Roche-Posay and Vichy Laboratoires, the two dermatological skincare brands from the L’Oréal Group, will expand into select Walgreens locations. With an upscale, interactive merchandising concept and a best-in-class shopping experience that includes instant expert advice, the brands bring their medical heritage and expertise to this widely-accessible retailer. Beginning this month, more Americans will have access to the clinically-proven, optimal concentration skincare products that are in high demand by the savvy beauty shopper.

Walgreens plans to feature this kiosk concept at select LOOK Boutiques and other top beauty locations across the country. Using modern technology, the kiosk will engage shoppers with a tablet experience that will offer information and advice about skincare. This interactive tablet experience will help customers by focusing on their concerns and needs, as well as guide their selection of products. The Dermatological Skincare experience also provides an educational component where users can get dermatologist advice. In addition, customers can scan a product’s UPC code to see the features, benefits and ingredient details. Walgreens beauty advisors, available at each of the drugstore chain’s locations, are specially trained to help customers who may have questions about skincare products or would like to sample products.

Industry studies show that 1 out of 2 women in the U.S. are using the wrong skincare product for their skin’s needs,” according to Henric Sark, President, Active Cosmetics Division at L’Oréal. “One of the prime objectives of this collaboration with Walgreens is to improve the level of results and satisfaction by helping customers to make the right choice. To do this, we have worked together to provide advice and in-depth information, either through the trained beauty advisor or the interactive tablet, and also by offering products that can deliver the results, that are backed by science, proven effective and safe. This educational approach and the new merchandising concept show that La Roche-Posay and Vichy Laboratoires are on the cutting edge of technology not just in skincare, but also in reinventing the skincare shopping experience.”