Look out beauty world -- fashion designer, TV personality and businessman, Isaac Mizrahi is getting into the fragrance business with his new scent: Fabulous, available September 2012. Fabulous was developed by Mizrahi in collaboration with The Cloudbreak Group and Firmenich.
According to Cloudbreak, the sensual scent was created to capture the essence of Mizrahi's native New York. The fragrance mirrors fruity florals with top notes of mandarin, nectarine and bergamot to invigorate the sense. The floral middle notes, feminine and subtly sexy, feature jasmine, tuberose, freesia and peony. The dry finish of sandalwood, vanilla and cedar give the fragrance a sense of earthiness and empowerment. Fabulous features an old Hollywood glamorous packaging design with its art-deco inspired, round glass bottle and a pink bulb atomizer. It will retail for $78 (3.4 oz) and $65 (1.7 oz) and debut exclusively on QVC during their Fashion's Night Out event on September 6, 2012, and Bloomingdales stores nationwide.