Mario Lopez has signed on to create a line of fragrance products with Boldface Group, Inc., a Nevada corporation in the business of licensing entertainment, celebrity and designer brands for opportunities in the beauty market. The deal will go through its operating subsidiary, Boldface Licensing + Branding. The license includes scented ancillary products such as deodorant, aftershave, shave cream, bath gel, body wash, body sprays, body lotions and body creams. Lopez already has the Rated M Underwear and Athletic Clothing line and the company plans to employ cross marketing campaigns and fragrance sampling. An initial launch of Eau de Toilette Spray is planned with follow up in Shave Cream, After Shave Splash, and other ancillary products. Gift sets containing these items for holiday are planned.
Lopez is the host of the nationally syndicated daily show Extra, a t.v. commentator, actor, author and on-air radio personality. His direct contact with his audience through social medial and daily television appearances will translate to a large potential audience for fragrance sales, according to the company. The fragrance business for Latin males is one of the most vital and influential segments of the global market, Boldface added.