European beauty brand Oriflame is expanding its cosmetics presence to other countries and continents. The Sweden-based direct seller has announced that its successful partnership with the WTA (Women's Tennis Association) is going global. The sponsorship, which previously covered Europe, Russia and the Commonwealth of Independent States, the Middle East and Africa, has now been expanded to include the Americas and Asia-Pacific.
Oriflame has been the official cosmetics partner of the WTA since 2011, and the new agreement extends the partnership through to the end of 2014. Like Oriflame, the WTA performs on a multi-cultural stage, with players coming from 96 nations.
Oriflame will again sponsor the season ending WTA Championships in Istanbul, with prominent on court and tournament branding; including traditional signage as well as a significant presence in the digital space.
In order to reinforce Oriflame's partnership, there will be significant WTA branding used throughout Oriflame's catalogues and social media channels. Oriflame will also have a strong presence via WTA’s digital assets, including multi-language websites and social media channels such as Facebook, Twitter and YouTube.
Tennis is the leading global professional sport for women and Oriflame's approximately 3.6 million consultants have expressed a strong affiliation with the WTA through this partnership. Recent research shows that the level of awareness, perceived fit and pride among Oriflame consultants around the partnership is very strong. Oriflame's sponsorship has also introduced the brand to potential new consumers, with almost 400,000 global fans joining the WTA Oriflame Facebook fan page to date.