Theodent took home the prestigious international design award--the Red Dot for innovative product design--for their unconventional "chocolate toothpaste" packaging. The product, which was featured the June issue of Beauty Packaging
, is housed in a rich brown and copper-colored box and tube. The product caught the eyes of the distinguished international design panel that reviewed 6,823 product entries from 43 countries. Theodent's packaging was inspired by the company's proprietary chocolate extract, Rennou, which is the active ingredient in the revolutionary fluoride-free toothpaste that launched earlier this year in 171 Whole Foods Markets nationwide.
"We are truly humbled and honored that the international jury took note of Theodent's unique tube design and packaging. We spent two years in the product and prototype development phase and that clearly paid off," said Theodent President and CEO Arman Sadeghpour, PhD. Theodent executives head to Berlin, Germany on October 24th to accept the Red Dot from Dr. Peter Zec, award founder. Theodent will also celebrate the coveted win at the 2012 Red Dot design awards gala.