Jon Bon Jovi will serve as the face of “Unplugged” fragrances for him and for her, two new scents that "exude passion, soulfulness and intensity", according to Avon. The partnership unites a rock icon and a major force in beauty, both of whom are dedicated to charitable efforts. Unplugged for Her is a floral oriental fragrance available in October 2012, and Unplugged for Him is a woody floral musk scent available in November 2012. Both will be sold exclusively through Avon Representatives in North America.
“Avon, and the Avon Foundation for Women, have given support and a voice to those in need for decades,” said Jon Bon Jovi, in a statement to the press. “Their philosophy of empowerment sends a strong message and I’m pleased to partner with them."
“Jon’s music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within,” explained Lily DeStefano, vice president of Avon North America Beauty. “The ‘Unplugged’ scents evoke an emotional connection – something Jon inspires in audiences around the world.”