In response to the media firestorm surrounding leaked details about her new fragrance, Lady Gaga officially announced today the worldwide release of her first fragrance, Lady Gaga Fame, in September 2012. Gaga's first fragrance, will be released through her own Haus Laboratories in association with Coty. The fragrance is “the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne.” According to the company, the black-to-clear fragrance is an innovation of patent pending fluid technology, exclusively launched with Lady Gaga Fame. For the bottle, the singer collaborated with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.
Other unique aspects of the fragrance include the olfactory structure itself. Traditionally, perfumes have a pyramidal structure -- with top, middle and base notes. This fragrance has a "push-pull technology" structure in whichthe ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy, according to the company. “All of the notes were crafted to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin,” according to the press statement. The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer is crushed Tiger Orchid & Jasmine Sambac. The accords are designed to work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance.