Bieber’s New ‘Girlfriend’

Posted on June 15, 2012 @ 08:15 am

Justin Bieber’s second fragrance, Girlfriend, launches June 18th in Macy stores. The follow-up scent is expected to make quite a stir. The package is a swirling, pink-purple and gold cocoon surrounding the purple bottle. Girlfriend follows Bieber's wildly popular 2011 ‘Someday,’ which reportedly earned $3 million in just three weeks at Macy's Herald Square, and went on to become the best-selling new women’s fragrance of the year. The brand will reportedly spend $20 million on promotion, including a social media campaign and fan-based singing video contest.