Style Guru Debuts Fragrance


Posted on June 8, 2012 @ 07:40 am



The first fragrance from style guru Stefani Greenfield, Curations Eau De Parfum will launch exclusively with HSN later this month. CURATIONS Eau de Parfum is the very first layer of style that touches your skin, according to Greenfield. CURATIONS with Stefani Greenfield -- a collection of hand-picked items, created and curated by Greenfield -- made its debut on HSN in March of 2009.

"As we developed CURATIONS Eau de Parfum, we blended luxuriously fragrant notes to create a journey for the senses," said Stefani Greenfield, Curations, creator and host. "It's a gift to our audience as we celebrate this special anniversary together."

The fragrance unfolds into a heart of florals where rose, freesia, neroli and iris intermingle. Bright notes of apricot blossom and mandarin sparkle with the richness of black currant. The notes are wrapped in a base of exotic patchouli, sandalwood and rich amber for a lingering elegance, she said. The scent will retail for 1.7 oz. Eau de Parfum retails for $54.00 on HSN - with a launch price of $48.00.

"Stefani and Curations by Stefani Greenfield both have a very loyal following on HSN," said Betsy Olum, general manager of beauty and merchandising strategy at HSN. "Fragrance is an exceptionally strong category for us and to expand the brand into beauty was the next logical step. We're thrilled to add Curations Eau de Parfum exclusively at HSN."