The rise of the Brazilian cosmetics and personal care business has led to The Lindal Group’s plans to more than double the size of its Sao Paulo, Brazil-based facility, which will move from the Jundiai area to the nearby town of Itupeva. The Group anticipates further gains in the market, as well as associated acceleration in demand for its aerosol dispensing solutions, which include the development and manufacture of valves, actuators and spray caps for aerosol products used in pharmaceutical, cosmetics and food applications.
In conjunction with the expanded facility, Lindal has appointed Moacir Camargo as managing director of Lindal do Brazil. Camargo, based in Sao Paolo, has extensive experience in sales and management for the dispensing industry, having worked most recently with Aptar’s Beauty and Home Division as director general. He started his career in finance and sales in Brazil, is fluent in Portuguese, Spanish and English, and has worked for multinationals based in Europe. Camargo will report to Robert Brands, president-Lindal Americas, and to Phil Lever, director-global sales.
Camargo says, “When we relocate to our new Itupeva facility by 3Q12, we will have expanded our Brazil facility by 250 percent, to 3,000 square meters.” He adds “The growth of the Brazilian beauty market alone – 7.3 percent in 2011 – will boost demand for our aerosol solutions. Increasingly, consumers here perceive beauty products, for example, as essential – little luxuries they cannot do without – which is good news for innovative industry suppliers such as Lindal.”
According to Robert F. Brands, president of Lindal-Americas, the expansion of the new Brazil facility allows the company to shorten supply chains and increase return on investment for its multinational customers, as well as for contract fillers based in South America.
“Lindal Brazil has experienced steady growth and this facility expansion positions us to grow along with our customers,” says Brands. “In terms of sales, the region is expected to be a main growth driver of the global beauty industry, as disposable incomes here rise.”
Published forecasts for the local beauty industry indicate that the region will add more than $18 billion to its value size by 2015. The market potential for Industrial products, given the economic vibrancy of the region, is also expected to grow exponentially, according to Brands .