Owing much of its success to growth in Russia and other world markets, Clinique has earned a top ranking as one of the top 10 global brands in the “Top Risers” category of the BrandZ Top 100 Most Valuable Global Brands report.
In the market research firm conducted by Millward Brown, Clinique was included among brands such as Facebook, Starbucks, MasterCard, Ralph Lauren and Hermès. The report states that Clinique rose 43% in brand value benefiting from overall brand strength and growth in the BRIC markets.
“Clinique’s success is largely due to our mission to provide disruptive innovation in as many aspects of our business as possible,” said Lynne Greene, global brand president of Clinique, Origins and Ojon. “The original equity and heritage of Clinique has evolved into a contemporary design that continues to excite consumers around the world.”
Becoming the No. 1 skin care brand in Russia and growing market share throughout the world illustrates Clinique’s opportunities in emerging markets. Over the last several years, the brand has elevated technology and innovation to build desirability with the launch of Even Better Clinical, one of the most successful global skin care launches in the last two years.
In addition to technological breakthroughs in product innovation, Clinique has created a superior experience for the consumer both in stores and online, including its high-touch consumer engagement service model, Service as you like it, that invites the consumer to shop the way she chooses to shop.
Now in its seventh year, the BrandZ Top 100 Most Valuable Global Brands report demonstrates the power of strong brands as both a driver of new business growth and a critical support in hard times. The BrandZ report is the only valuation in the world that takes into account what people think about the brands they buy alongside rigorous analysis of financial data, market valuations, analyst reports and risk profiles.