Industry Execs Share Success Secrets at HBA

Posted on May 25, 2012 @ 06:56 am

Because building a profitable beauty brand doesn’t happen by chance, The Beauty Company created the "Beauty Business Is Not for Sissies" Workshop, scheduled for Thursday, June 21st from 8:30am-2pm during the HBA Global Expo at the Javits Center in NYC. The seminar will focus on the key steps necessary for launching a desirable, consumer-validated, must-have new beauty brand in today's competitive marketplace.

Highlights of the day session include the presentation, Beauty by the Numbers: Discussion of the facts and figures driving our multibillion dollar industry with Alisa Beyer, Founding Partner and CEO, The Beauty Company and Beyer’s talk: The Beauty Product Development Life Cycle: The ultimate guide to building a genius beauty brand. Other speakers include Nada Lantz, CEO, Lantz-A-Lot, Inc.; Kate Helfrich, VP, The Beauty Company; and Jani Friedman, Managing Director, Demeter Group. For more info see