Using Metallic Effects to Add Brand Impact

Posted on May 21, 2012 @ 11:06 am

Metallics can add a high impact look, without damaging the bottom line. “Beauty packaging designers are always looking for a way to differentiate their work and one of the most impacting tools is metallics. Yet the misperception is that working with metallics is difficult and costly,” says Alan Lake, market development manager at ITW Foils, a global manufacturer and distributor of foils, films and laminates. So the company created a “Designed to Shine” Guide that demystifies applying metallic effects, while offering design tips and production advice.

The design guide, which is for graphic designers, brand managers, printers and converters working in the package design industry, explains what can be achieved by incorporating metallic decorative effects into print and package design. “It also offers statistical data that substantiates the importance in increasing product visibility, enhancing perception of product quality, improving brand differentiation, and how sales are impacted,” he says. It gives detailed descriptions and creative samples of hot stamping, cold foil transfer, foil laminates, transfer metallization and UV film casting. In addition, sustainability concerns are addressed. For more information see