Nautica Gives a Rush


Posted on May 18, 2012 @ 10:41 am



Nautica’s latest men's fragrance, Aqua Rush, is designed to capture the nautical heritage of the brand, immersing the wearer in the experience of braving the waves. The bold fragrance, which is spicy and fresh, yet crisp and woody, is housed in a brilliant blue bottle that echoes the curve of a swiftly moving sailboat or cresting wave.

“Nautica Aqua Rush evokes the energy of an adventurous lifestyle,” remarks Steve Mormoris, senior vice president, Coty Beauty Global Marketing. “This exhilarating new Nautica fragrance celebrates the strength and masculinity of the active man and, ultimately, the epic power of the ocean.”

“Once again Coty has helped us to develop a stand-out fragrance for men,” says Karen Murray, President of Nautica. “Aqua Rush not only encompasses the spirit of the Nautica man, as self-assured, strong, and courageous, but it is also a powerfully handsome scent.”

The energetic scent opens with brisk top notes of Sea Breeze accord and Yuzu splash with a twist of spicy-sweet Coriander. The fragrance’s heart uncovers notes of Watermint, Clary Sage Absolute and Violet Leaves. The scent is anchored by masculine notes of Amberwood, Water Musks and Teak Wood. The fragrance is available at department stores in 5 ml ($49); 100ml ($65) and in an all-over body spray 4oz ($10).