Beauty Company Unveils Fresh Look


Posted on May 15, 2012 @ 06:06 am



Coty Inc. revealed its new corporate website, www.coty.com. The site's fresh look and feel modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture, according to the company. Iris Worldwide, an integrated marketing agency, created the website, which incorporates the most current content from each of Coty's 50+ brands' Twitter, Facebook and YouTube pages. Coty's brands include adidas, Beyonce, Calvin Klein, Davidoff and Rimmel. The site highlights the company's portfolio of fragrance, color cosmetics, nail, and skin and body care labels and is geared towards Coty employees, prospective talent, media, investors and consumers. The site also features a newsfeed, located on the home page that will highlight brand news and press releases.

"The refreshed Coty website provides a live snapshot of a brand's world through a real-time, socially-enabled experience," said Sean Reynolds, global creative director at iris. "The new site construction pays homage to each brand, granting them control over their individual pages in order to convey a unique brand personality."

Coty CEO Bernd Beetz added: "By incorporating social media, we are bringing Coty content to a higher level, providing users with accurate, up-to-date information in one central location," he said.