Heidi Klum, known for her cutting-edge style and seemingly effortless, but lush, hair styles, is lending her sophisticated good looks to Unilever to help launch new Clear Scalp & Hair Beauty Therapy, which the multinational calls "a revolutionary line of nourishing shampoos and conditioners that turns the conventional hair care discussion on its head." This new approach, according to Unilever, "feeds scalp," not just the ends, and gives women stronger, more beautiful hair in just seven days.
"When it comes to women's hair care, the emphasis has traditionally been on the ends, yet 99 percent of hair's natural strength and beauty comes from the scalp. Scalp is skin and it is important to care for and nourish it just as we care for our skin. New Clear Scalp & Hair Beauty Therapy feeds the scalp and creates the right foundation for stronger, more beautiful hair in just seven days," says David Rubin, U.S. Haircare Marketing Director for Unilever.
Clear Scalp & Hair Beauty Therapy is infused with a breakthrough technology, Nutrium 10, which is a rich blend of vitamins and nutrients that deeply nourishes the scalp to work where it matters most, creating the right foundation for strong, beautiful hair from root to tip. The nourishing shampoos and conditioners are clinically proven to help restore scalp's natural moisture balance.
In new television commercials directed by the internationally acclaimed Rankin and created by Lowe Worldwide, Klum introduces consumers to a breakthrough approach to strong, beautiful hair that starts at the scalp. Her secret is new Clear Scalp & Hair Beauty Therapy, and she wants to share it with women everywhere. Klum will star in the 360 brand campaign including TV, print and digital beginning on May 2012.
"I love the way new Clear Scalp & Hair Beauty Therapy makes my hair look and feel," said Klum. "It's a revolutionary new approach in caring for your hair – feed the scalp – it makes sense to me."