Beauty Company Raises Funds for Blood Cancer

Posted on May 3, 2012 @ 08:16 am

The DKMS 6th Annual Gala: Linked Against Blood Cancer, held at Cipriani Wall Street, broke records of previous years, raising $3.2 million to support the fight against blood cancer. Coty Inc. and DKMS, the world's largest bone marrow donor center, jointly raised the funds to support registering new bone marrow donors. For over two decades, DKMS has registered more than three million donors and helped save more than 30,000 lives around the world. Still, only six out of ten people are able to find a matching donor.

"The Coty family is passionate in its commitment to supporting DKMS and to saving lives," said Bernd Beetz, CEO of Coty Inc. and honorary chairman of the event. "We are so proud that this year, thanks in part to the support of Coty employees, partners, and supporters, we were able to reach new heights of fundraising success."

During the gala, Beetz presented the "DKMS Linked against Blood Cancer Award" to model and Coty business partner Heidi Klum, for her charitable work, which includes efforts to fight cancer.

"We are eternally grateful for the support of our corporate founding sponsor, Coty, and other long-term supporters for joining our fight against blood cancer," said Katharina Harf, host of the event. "With the $3.2 million we raised, we will be able to register almost 50,000 new bone marrow donors who will help save lives.”

(L-R): Katharina Harf, COO, DKMS Americas, Bernd Beetz, CEO, Coty Inc., Heidi Klum, celebrity honoree. (PRNewsFoto/Coty, Inc.)