Hee Jeong Son has joined Anisa International Inc., the global cosmetic brush design and manufacturing company, as senior vice president, business development. Son brings more than 20 years of marketing and sales, strategic planning, business development and market research experience. In her new role, she will spur collaboration with clients to develop solutions and products that maximize profits and also work to ensure that Anisa International achieves its strategic growth initiatives.
“Hee Jeong Son is a highly regarded industry professional with extensive experience from operations to sales and marketing,” said Anisa Telwar, founder & president of Anisa International. “Hee Jeong has a proven track record of growing brands for profit over the past two decades. Her in-depth knowledge and key industry relationships will ensure our ability to execute our long-term goals.”
Most recently Son served as senior vice president of marketing and fine fragrance sales with Symrise, a global supplier of fragrances, flavorings, cosmetic active ingredients, and raw materials. She has created, developed, and managed brands for leading cosmetic and fragrance manufacturers such as Coty and Avon. Son received a Bachelor of Science degree in Behavioral Science and Executive Education in Business Administration from the University of Chicago.
“I am excited about my new role with Anisa International. I look forward to working alongside Anisa Telwar and the other members of the executive team to reinforce Anisa International’s role as Brand Partners with its client base,” said Son, senior vice president, business development. “Additionally, with my broad experience in strategic planning and new business development, I'm confident in my ability to contribute to Anisa International’s aggressive growth plans, including leading a successful business development team expansion.”