Eye Majic Instant Eye Shadow is designed to help moms and other busy women become their own makeup artist. The eye shadow kit, which is designed to help them achieve a professional look quickly, uses heat transfer technology and can be applied easily without messy application, according to the company. In Australia, parent corporation Majic Beauty International is known for its 10-second dramatic eye shadow creations available at spas, salons and department and specialty stores.
"This is a true breakthrough in the art and science of cosmetics," says Dominique Mammone, daughter of Eye Majic Instant Eye Shadow inventor, Rocky Mammone, who created the product when his cosmetician wife noticed that many women wanted the drama of beautiful eyes but couldn't afford the time or expense of a professional makeup artist. "Active women everywhere can now have gorgeous eyes in just ten seconds."