2nd Scent to Commemorate Tallest Tower


Posted on May 1, 2012 @ 08:41 am



Shiseido Co., Ltd. will release its original fragrance Shiseido Sky Tree Eau De Parfum in collaboration with Tobu Tower Sky Tree Co., Ltd. to mark the completion of Tokyo Sky Tree, the world’s tallest free-standing tower and tourist attraction, on May 22, 2012. The scent will debut at TOBU Department Store’s Tokyo Solamachi Store on the same day. Shiseido Sky Tree Eau De Parfum integrates the two contrasting elements of “nostalgia and modern” based on the theme of “Revering the past to create the future.” The fragrance is based on a floral green aroma, finishing with an elegant and Japanese modern aroma. The sky and Tokyo Sky Tree are used as motifs in the packaging while the product design resembling a tree is designed to evoke memories of visiting the attraction each time a person sees the product. Additionally, the limited edition Shiseido Tokyo Sky Tree Parfum is being favorably received by customers, according to the company.