Beginning in May, Shiseido will begin selling its cosmetics products in the Argentine Republic. The initiative marks the first time that a Japanese cosmetics brand will enter the Argentine market and is aimed at fortifying Shiseido’s presence in the Latin American market, according to the company. Under the plan, Shiseido will deploy its strategic strengths in prestige marketing that have been accumulated over many years centering on the European and U.S. markets through the Greta Group in Buenos Aires, Argentina, a distributor with a proven track record in terms of sales of prestige cosmetics products in Argentina. The global brand Shiseido prestige skincare and makeup lines will be sold. With this endeavor, Shiseido’s overseas cosmetics sales will encompass 89 countries and regions (including Japan) throughout the world. Argentina is the fifth country in the Latin American market in which Shiseido is pursuing inroads, following Brazil, Mexico, Colombia and Panama.