One-of-Kind Singer Signs Fragrance Deal

Posted on April 17, 2012 @ 08:12 am

Singer Nicki Minaj has signed an exclusive prestige fragrance licensing agreement with Give Back Brands LLC— the company behind Justin Bieber's fragrance 'Someday' — for her debut fragrance. Minaj is known for her unique style and appeal in music and fashion. The agreement includes the development, marketing, and distribution of fragrances for Nicki Minaj. The first fragrance is scheduled to debut in prestige department stores in Fall 2012. Minaj is involved in all aspects of her fragrance brand, including product development, packaging and advertising. Her music is a mix of Hip Hop & Pop with her recently released, second consecutive #1 album, Pink Friday: Roman Reloaded. Her previous album, Pink Friday, debuted in 2010 and was a commercial success – it was certified Double Platinum and ranked #1 on the US Billboards.

"I am so excited about my fragrance debut, and am proud to partner with Give Back Brands for such a personal project," said Minaj. "I have always been a huge fan of great fragrances; this is yet another extension of my creative expression and I can't wait to share it with the world. I designed this scent and bottle with my Barbz in mind; I know they will love it!"

"Nicki Minaj has proven relevance as an artist, as well as a captivating talent in the facets of beauty, style and fashion. Her appeal is rising at an incredible rate; her unique creative expression lends her brand name to a broad range of possibilities without boundaries. We are extremely proud to partner with Nicki Minaj on this initiative," said Give Back Brands' Executive Vice President of Global Marketing, Noreen Dodge.

"Give Back Brands achieved remarkable success with Justin Bieber's fragrance 'Someday'. And now we are thrilled to collaborate with Nicki on her first scent. We anticipate her signature fragrance will generate tremendous appeal and excitement amongst consumer and retailers. Nicki adds another unique dimension to our portfolio strategy of powerful celebrity brands," says Give Back Brands' Co-Founder, Robert Hollander.