IMAN Cosmetics has introduced a smartphone application with the new "Find Your Shade" scannable QR code. The easy-to-use code allows consumers access to the "Find Your Shade" guide with one-touch of their cellular device. In the first quarter of 2012, QR codes were added to IMAN Cosmetics cartons in the foundation and powder categories. This application allows consumers to scan the package and immediately select their personalized shades of foundation and powder, as well as other complimentary IMAN products that match their skin tone. The code will also be added to online advertising, promotional materials and select in-store collateral and signage for potential shoppers.
"We respect and appreciate that our loyal consumers are time-pressed and looking for a simple and pleasant shopping experience. As we see a major increase in online shopping, it is crucial we meet the demands of our tech-savvy consumers," says Desiree Reid, general manager and senior VP of Brand Development for IMAN Cosmetics. "Find Your Shade takes the guesswork out of what can be an overwhelming task for many women. While we're not the first beauty company to join the digital wave of QR codes, I'm confident the tool we have developed is incredibly useful and relevant to the modern day woman."