Marissa Zambrano has been named vice president of brands and development for SeaCliff Beauty Packaging & Laboratories. Zambrano, who has been with the Company for three years, previously held the title of Director of Beautiful Things. She reports directly to Vonda Simon, founder and president of 13 year-old SeaCliff Beauty. In this newly created position, Zambrano will lead the development and execution of all private label and branded strategic marketing for SeaCliff Beauty’s laboratories, including all aspects for branding two of the Company’s privately owned brands - Addiction NV Cosmetics and Mini Kittour. Zambrano will also oversee all company advertising, public relations and social media development and its branded properties. Additional responsibilities will encompass development of product and merchandising initiatives including the creative and visual aspects of beauty brands, product packaging and retail visual merchandising and sales.