L’Oreal to Build Rio de Janeiro Research Center

Posted on December 20, 2011 @ 08:28 am

L’Oréal signed a Memorandum of Understanding yesterday with the state and city of Rio for the plans to build its Research and Innovation Center on Bom Jesus Island in Rio de Janeiro. The purpose of the Memorandum of Understanding is to acquire land with a total surface area of over 28,000 m2. The laboratory will serve to accelerate the growth of innovative products tailored for the Brazilian and Latin American markets that may potentially be marketed in other locations around the world.

"The move to build a laboratory in Brazil is in line with L’Oréal’s globalization strategy of meeting every beauty inspiration by providing the most local innovations for consumers and adapting to each culture’s specific needs," says Didier Tisserand, Managing Director of L’Oréal Brazil.

According to the company, Brazilian officials are working to transform Bom Jesus Island into a Green District with a cluster of high-technology research centers that rely on renewable energies. The project meets LEED standards (Leadership in Energy and Environmental Design) and the Group’s sustainable development standards.