Coty Prestige, a division of Coty Inc., signed an agreement with Elisa Sednaoui to be the face of the new Roberto Cavalli fragrance for woman, which will be unveiled in February 2012. The scent is expected on counter in spring 2012.
Sednaoui will do print and TV ads for the fragrance for a worldwide campaign with Johan Renck as the film director and Steven Klein as the ad print photographer. The model/actress was born in Italy and spent her first six years in Egypt. Sednaoui has starred in the French movie “Bus Palladium” and she will soon be featured featured in David Manuli’s Italian adaptation of “The Legend of Kaspar Hauser.”
“Elisa is self-confident and she has an amazing personality. She has got this animal side, she is enthusiastic, really sexy with a stunning body and hypnotic eyes. She is the woman every woman would like to be, so she is the real Cavalli woman” said Roberto Cavalli, president of Roberto Cavalli house.
“We couldn’t have made a better choice than her. She embodies all the values of Cavalli: glamour, elegance and sexiness. She definitely doesn’t go unnoticed”, said Françoise Mariez, SVP international european marketing licenses, Coty Prestige.
In July 2011, Roberto Cavalli Group, and Coty Inc., announced their license agreement for the creation, development, and distribution of "Roberto Cavalli" and "Just Cavalli" fragrances.