Mintel Unveils New Premium Beauty Service


Posted on October 12, 2011 @ 07:03 am



Mintel unveiled its Mintel Beauty & Personal Care Service, a new premium service for the beauty and personal care industry. Developed in response to client feedback, Mintel Beauty & Personal Care provides data, predictive analysis and critical recommendation, combined with a creative direction to visualize trends and concepts, according to the company.

“The new Mintel Beauty & Personal Care service raises the bar, supporting our client’s businesses with a global industry toolkit which prepares them for the future,” said Jane Henderson, global president, Beauty & Personal Care Division at Mintel. “It will enable clients to examine not only what is happening now - but also what is coming next - ensuring their businesses stay one step ahead. While the service keeps our robust market trend data - it now incorporates a creative direction to inspire and inform.”

The premium service will incorporate case studies and company news for the leading global beauty manufacturers; monthly predictive analysis for nine BPC categories examining the consumer, new product development, companies and markets from Mintel’s team of industry experts; and a “Cityscapes” feature – a virtual tour of retail concepts and local aspects in trend-setting international cities. Another feature – Packaging Inspirations – will suggest packaging concepts and future design ideas for the BPC industry. For more information, www.mintel.com