The Institute of Packaging Professionals adds two new awards—private label and “Best in Show” —for its 2012 AmeriStar Package Awards competition. The private label category is targeted to retailers and companies and their private-label brands and it will follow the same criteria that IoPP judges use to evaluate packaging in all other categories of the AmeriStar competition, from design appearance to sustainability factors to economical and creative use of materials.
“A lot of companies are doing great work today in private label packaging, and this new award enables IoPP to recognize the best of the best,” says Jane Chase, IoPP immediate past chair, who spearheads the AmeriStar program. “We also believe it will inspire more store brand companies to enter packages in the AmeriStar competition, which is right around the corner.”
The “Best in Show” award will honor a package that best integrates structural and graphic design in support of brand objectives. For this award, AmeriStar judges will select from each category those packages that they determine best exemplify excellence in integrating structural and graphic design. Design criteria include benefits to consumers and retailers, enhancements in distribution, and improved functionality. IoPP will put out the call for AmeriStar entries in the fall. Judging takes place early in 2012. For more information contact Carole Schiller at firstname.lastname@example.org or 630-696-4006.